Future of Social Media Marketing

By crux creative solutions

September 9, 2020

In today’s modern world and the persisting current scenario, it would not be unreasonable to say that a vast majority of people spend a significant portion of their day on social media.

Social media is becoming an integral part of everyday activities and the lives of people around the globe. Some people are drawn and hooked to social media, that the first thing they check after waking up is their social media feed.

The world we are living in today is well known for the fast-paced evolution and development as the technologies evolve, human behavior and habits change and new platforms come into being. All this growth affects and influences the way people use, adapt, and respond to social media marketing and alter the way in which marketers can reach their audience.

This has made it even more critical for marketers and advertisers to acknowledge the importance of social media marketing and remain ahead in the game at all times. So as to achieve this, the top social media marketing services in Gurgaon Crux Creative Solutions Private Limited ensures that you have the right resources at your fingertips, an up-to-date plan of action, and expertise required to make the most of social media.

Keeping this in perspective, some of the trends we at Crux, a social media marketing company in Gurgaon, anticipate being relevant in the future and further helping you understand the evolving and dynamic landscapes are:

1. Video Content Expected to Dominate

A picture tells a thousand words, while a video expresses a million.

The content expressed in the form of a video, whether it’s a short reel, an Instagram story, or a long-form video in the form of an IGTV or a YouTube video, always shines in terms of entrancing and retaining the viewers.

The upcoming type of video content that has escalated during this series of lockdown is the webinar. People are attending interactive webinars as a simple yet effective way to discover the subjects that appeal to them. Better still, webinars are an excellent platform with paying advertising to support.

If you are not already incorporating video content as part of your social media marketing strategy , then it’s time to follow the suit, hire a social media marketing agency, and include it as an integrated component of your content strategy.

2. Ephemeral Content to Continue to Grow

Ephemeral Content is the content that is made available to the viewers for a short duration of time and then it disappears like the Instagram and Snapchat stories. These stories are being consumed by over 400 million users daily, making them a staple.

The attention span of people these days is short and the manner in which they tend to consume information and content has also changed. This is the ultimate reason for stories to become so popular among the viewers.

Marketers also use the fear of missing out (FOMO) to their advantage and draw out responses.

3. Voice Strategy on a Rise

The way people search for information and content online is changing at a very fast pace with constant growth and expansion. It is imperative for you to optimize your website keeping the voice searches in mind as people are using this feature on their tablets, smartphones as well as the voice assistants like the Google Home Device.

Voice searches are majorly about responding to questions with appropriate and to-the-point answers. SEO (Search Engine Optimization) is swiftly becoming AEO (Answer Engine Optimization).

With the optimization of content and mobile, the marketers now have the added responsibility to start optimizing the content that is friendly to voice searches.

4. Upsurge of Social Commerce

Simply put, social commerce is the term affiliated with the buying as well as selling initiatives on social media networks. It has been established that Generation Z invests over thrice the time on shopping on social media than an average consumer.

Brands have been using social media platforms like Pinterest, Instagram, and Twitter to market their goods as well as sell them. Social commerce is on the verge of becoming a modern retail platform and this trend can only expand.

These social networks are constantly growing as retail avenues after the launch of shoppable posts and Instagram storefronts.

This is what social media optimization is all about. In order to be able to make an impression, check out Crux Creative Solutions Private Limited, a social media marketing company in Gurgaon , to up your game in the social media marketing domain.

So here’s to your social media marketing success!

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