COMPELLING WAYS TO OPTIMIZE YOUR SITE FOR LEAD GENERATION

By crux creative solutions

August 07, 2019

What is the foremost goal for your website? The answer will be: lead generation. The website demands more than just “Click” and “Submit” buttons throughout the site. It requires a strategic approach.

A good website designing company in Gurgaon will know that "Lead generation" is creating awareness amongst the target audience through unique, tailored and enticing content, so they'll want to sign up.

The way Lead generation works

Users approach your website, read a blog post or two and then click on a call to action. Since the content already has the interest of the visitors, it is just the matter of engaging them with the additional and relevant information that would make them aware of the solutions that you will provide them with.

Even though it sounds easy in the theories, there are certainly various hurdles that you need to be aware of. Also, it is a great deal to know who your target customer is.

Our team, at Crux Creative Solutions, #1 website designing company in Gurgaon has listed few steps that will help you optimize your website for maximum lead generation.

1. CONTENT

Post aesthetics, content in the form of blog, social media post or podcast and video is what typically creates the first impression of the website.

First and foremost, the content has to be relevant and valuable to the visitors, this is a known fact to a website designing company. Without it, you will not turn many visitors into leads. It is advisable to form a partnership with a valued website designing company in Gurgaon, Delhi or anywhere across India, who will be able to cater to your specific needs.

Also Read: How we design an effective Content Marketing Strategy & Campaign for you?

Second, optimize the onsite content so it is easier for the users to find you in search-engine results. Crux has always been on top of the search and we do exactly the same for our clients, making us the best website designing company in Gurgaon. We do our homework and find long-tail keywords that are realistically rank for.

2. CALL TO ACTION

Now that we have our content at place, the next step is to create call to action that persuade visitors to provide you with their contact information.

Words and phrases like "free," "trial," "try," "exclusive," "download," "limited-time offer" and "access" are commonly used copy to attract the eye of the visitor.

The copy has to be relevant as per the website design. "Limited time offer" phrase will not work if the access to the link is available at all time. At Crux, our experience has made us an expert into knowing that what will work best for our clients, making us the best website designing company in Gurgaon.

Colour and imagery is the driving force that people tend to ignore at times. A plain text link can sometimes work, but one should make sure that the visitors don't miss out on offers. Buttons and banners should be used strategically to draw attention.

The positioning of ‘call of action’ is also an important factor. So, where should you place it? At the bottom of blog posts, on the sidebar, the header or the navigation menu. The best way to do it is by experimenting and knowing what works best for you. Best way to deal with this is to contact a website designing company and provide them with your details of – needs, wants and expectations.

3. OPTIMIZING OFFERS

Your content and calls to action might be well-defined, but if they aren't connected to an offer your visitors want, they won't sign up.

You'll also want to think about what your visitors are getting at every stage of the journey. What did they learn from the blog post? What would they logically want to learn about next? What content could you provide to nurture leads that sign up but don't immediately buy? And, ultimately, how will you convert your leads?

Applicable content-upgrades can boost signups. Ensure that your offers are well-matched to your visitors and the information they want.

By forming a partnership with the leading website designing company like ours, we will guide you at every step. We are the best company for website design to be located in Gurgaon.

4. LANDING PAGES

Having a landing page is an important decision to be taken up while creating an offer. For instance, you could have visitors click on a "call to action" button and instantly have a form pop up so they will be able to enter their information and claim the offer without ever viewing another page.

Inbound methodology typically involves the use of landing pages. And if you're looking to collect more information from your visitors than just their first name and email address, then landing pages are assets worth creating.

The page must have a signup form. The exact information to collect at this point depends on your strategy, and is another item to optimize.

Collecting too much information could be a deterrent to potential leads. On the other hand, those that provide you with more information might turn out to be better quality leads. Our experts at Crux Creative Solutions, a website designing company in Gurgaon would determine the factors that will lead to potential leads, keeping you on the top of search results.

One more piece that's worth your attention is the "Thank you" page; the one visitor see when they sign up for your offer. You can use this page to thank visitors and provide a download link to an eBook, template, report or white paper. You can also serve links to relevant pages on your site for additional reading.

CONCLUSION

The exact steps you take to generate leads should be in sync with your target audience and niche, as different audiences exhibit different behaviors. By tailoring the items discussed above for your specific audience, you'll be able to boost performance significantly. You can partner with and put all your trust.

Another worthwhile option is to partner with a company that creates website designs, particularly if you can find one that already serves your niche. Like, Crux Creative Solutions, a leading website designing company in Gurgaon, that provide you with a top-notch website design, which will generate massive lead. We have already done hard work of figuring out how to cater to the sensibilities of particular niche audiences.

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