By crux creative solutions

September 22, 2020

Prevalent Landing Page Mistakes to Avoid

The landing page of your website is the first thing that your customers, potential customers and clients are exposed to. It is considered to be your first greeting or ‘hello’ to the world.

The traffic that is attracted to the website is not of any use if the customers visiting don’t do everything you expect them to do. It might imply make purchases, sign up for an event, subscribe to your content or seek more information on products and services.

The team from Crux Creative Solutions Private Limited, the best website design company in Gurgaon shares the most common landing page mistakes to avoid ensuring you create landing pages that convert.

1. Mobile Friendly Websites Are A Must

Importance of having a mobile friendly website is like chanting the same tune over and over. Mobile friendly websites not only reach to a wider audience but also make the sharing process much simpler.

Various recent studies have shown that almost 50% of the online traffic comes from mobile phones and apps. Thus, not having a mobile responsive website not only poorly ranks your website in organic searches but also disrupts the streamline experience of the users.

So, if you still have not designed a mobile responsive and compatible website, put it on top of your to-do list!

2. Avoid Cluttering The Interface

The mission, goals and messages should be explicitly visible and understandable on the landing page. Having a clear and coherent language is a must as a professional logo and complicated images won’t make the offer fathomable.

It is extremely important to be able to convey the message and offerings to the visitors and thus it is imperative to not include everything on the landing page making it seem cluttered and disarranged. A cluttered interface leads to poor user engagement which reduces your website rankings.

3. Use compressed Images

The images and videos used on the landing page have a direct connection with the time it takes to load the page. The website designers must be particular in terms of resizing the images and compressing them before uploading them on the page.

Believe it or not, speed has indeed the biggest impact on the performance of the landing page. According to a study, 74% of the visitors bail if the page does not load within 5 seconds.

4. Calls Of Action Should Not Be Uncertain

Everything comes down to this!
Unquestionably, the next step you want your visitors to take is to become a paying customer. This often happens if your landing page is able to persuade the visitor to click on the call to action (CTA) button.

An uncertain CTA button can be deleterious to the business as it can cause confusion in the minds of the potential customers and eventually hamper the reputation.

Maintaining clear and comprehensible instructions is of utmost importance in order to satisfy the customers and Crux, the website designing company in India is right for this job.

Conclusion

All the fallacies that we have glanced at today can be avoided by focusing on 3 elements: research, pertinence and customer experience. All this is made extremely coherent and simple by the team at Crux, a website design company in Gurgaon.